How to Write a Young Living About Me Page the Right People Will Actually Read

Someone clicks through to your website from a post you shared or from the link in your bio, and within a few seconds they’re asking one question: is this person for me? Your about me page is where they go to find the answer. It’s the page a curious visitor opens when they want to know more about you, and it decides whether they keep reading or close the tab.

Most of us answer that question the same way, by telling our own story. How we found the products, what was going wrong before, what changed once we started using them. It feels honest, because it is. But there’s a catch, and it costs a lot of Brand Partners the very readers they’re trying to reach.

Someone who just landed on your page doesn’t know you yet. They haven’t decided to trust you. So when the first thing they read is a product story, even a heartfelt one, it lands like a sales pitch. They figure you’re there to sell them what worked for you, and they’re gone before they ever reached the part where you could have helped. The better move is a different kind of story, one that starts with the reader instead of the product, and that’s what this post is about.

If you want to build yours start to finish, you can try GetOiling for $1 and join us live at the Weekly Work Session, where we build pages like this one together every week.

Your about me page is a page where you get to speak directly to the one person you most want to reach. A quick blurb cuts to the chase and tells someone who you are. An about page does something warmer. It reads more like a letter, an unhurried conversation where you say your part and assume hers, and it has room for the things a blurb can’t fit: a story she sees herself in, a few words from people you’ve helped, and a clear invitation to take the next step with you.

It helps to remember who actually lands here. It’s rarely the person who bounced off your homepage in three seconds. It’s the one who read a post, liked what you had to say, and went looking for more of you. These are your warmest, most curious visitors, and they show up with a question running in the back of their mind: what’s in this for me? Answer that, warmly and specifically, and you’ve done the most important work your website can do. As a Young Living Brand Partner, this is one of the few pages where a stranger decides to become someone who wants to hear from you again.

This is the part that trips up the most sincere among us, because the product story is the one we’re most excited to tell. We watched it change something real, and we want to lead with that. The trouble is timing. Trust comes before testimony, and a reader who’s known you for ninety seconds hasn’t handed you any yet.

So the order matters more than the content. When someone has to read about your results before they’ve got any reason to care about you, the whole thing reads as selling, and people protect themselves from selling by clicking away. Your own story with the products is genuinely valuable, but it’s a third thing, separate from your bio and your about page. It belongs in a real conversation, shared once someone already trusts you and has asked to hear more, rather than bolted to the top of the first page they read. Keep it off the front of your about page and you keep the reader long enough to actually reach her.

Before you write the about page, get your bio out of the way, because the two get tangled together and the bio is much easier to write. A bio is two or three short paragraphs that say, plainly, who you are and what you do. It’s often written in the third person, as if someone’s introducing you, and it lives wherever people need quick information about you: the main section of a social profile, a press kit, the blurb a host reads before you speak. Name who you help and how, add a result or a bit of relevant experience, and finish with a small personal touch so it doesn’t read flat.

Your about page is the longer, warmer cousin. It lives on your own site, it speaks in the first person, and it’s built around a story instead of a summary. Where the bio informs, the about page connects. Write the bio first because it’s quick, then give yourself room for the real work of the about page, which is inviting one specific person into a story she recognizes as her own.

Start with a photo of you, smiling and looking at the camera. The whole feeling of the page is a friendly hello, the moment you meet someone and shake their hand, and a warm photo sets that tone before they read a word. Then add a short line about who you help and how, written in the language your reader uses about herself rather than the language you’d use about your business.

After that comes the heart of it: a story she can see herself in, a few testimonials or short client wins if you’ve got them, and a plain description of what it’s like to work with you. Close with a clear next step. For a lot of readers that’s an invitation to reach out or come to something, but don’t miss the chance to catch the person who’s interested and just isn’t ready to talk yet. A simple sign-up form with a genuinely useful free offer behind it lets her raise her hand now so you can follow up later. Everything on the page is about her experience, even though the page is technically about you. That’s the trick that makes it work.

The blank page is where most about pages die, so don’t start by writing. Start by picturing one real person. Think of your favorite customer, the one you’d happily clone a hundred times, or think of the version of yourself from before you found your way to where you are now. Hold that one person in mind and answer a few simple questions about her. What’s she frustrated by? What does she think she needs, in her own words rather than the words you’d use? What does she value, in her life and her relationships? What first drew her to you, and what did she end up appreciating most?

Once she’s clear, the writing follows a simple order. Introduce yourself warmly, the way you would in person. Name the big problem she lives with, the one you understand because you’ve seen it or lived it. Share your why, the reason you do this work, which is usually the most human and most overlooked part. Then paint what becomes possible, the picture of life on the other side, backed by a story or a testimonial if you have one. Finally, invite the next step. Done in that order, the page never feels like a pitch, because by the time you mention working together, she already feels understood. Understood comes first; the offer comes last.

One more craft note as you write: keep your paragraphs short. A paragraph on a web page can be a single sentence, and the eye moves through a page far more easily when there’s plenty of white space around the words. When a section starts to run long, break it, and let a particularly good line stand on its own as a small heading. People stay on pages that are easy to read, and they give up on the ones that feel like work, so make yours feel like a friendly note instead of a wall of text.

Here’s what’s changed since the last time most Brand Partners thought about their about page: you don’t have to face that blank screen alone anymore. Inside GetOiling there’s a place called AI Settings, where you tell the system about yourself once, who you help, the story behind your work, the offers you make. You set it up a single time, and from then on the AI reads that context every time it writes anything for you.

That changes the whole job. Instead of inventing words from nothing, you ask the AI for a first draft of your story and it hands you something to react to. On the page builder, the Build it for me option can generate a full about page, laid out and written, for you to start from, and the Write with AI tool can rework a single section until it sounds like you. The draft’s never the finished thing, and it shouldn’t be. Editing is so much easier than starting. Your job is to make it true and make it yours, and that’s work you can actually do at your kitchen table in an evening.

You don’t need a full website to do this. Every GetOiling plan, including seed and starter, comes with a built-in spot called My Story and photo. You add your picture, a friendly headline like “Hello, I’m Jane,” and your story, and it comes with a contact button already attached, so even if you haven’t built another page, someone can read about you and reach out. You can also show it at the bottom of your landing pages, blog posts, and events, so a little introduction follows you around your site.

If you’re just getting started, that section is your about page, and it’s plenty. If you’re on a higher plan and ready for the full version, keep a short introduction in My Story and photo with a “read more” button that opens into the complete about page you build in the page editor. Either way it’s one system, one login, one place where your photo, your words, and your follow-up all live together instead of scattered across a website builder, an email tool, and a form that never talked to any of them. That’s the part that saves you the hours, and the headache, of stitching tools together.

This pairs naturally with two pages we built recently: your favorites page, where you share the products you actually use, and your link in bio page, the one link that sends people everywhere worth going. Your about page is the one that tells them who they’ll be hearing from once they get there.

In this week’s session we wrote the whole thing together, live: the prep that makes the words come easily, the order that keeps a reader with you, and how to let the AI hand you a first draft so you’re editing instead of staring at a blank box. If you’ve been meaning to write your story and kept putting it off, watch the replay and write it right alongside us.

The right person is out there looking for someone exactly like you. The only thing between you is a page that tells your story in a way she recognizes as her own. Start with her, tell it warmly, let the products be something she arrives at later instead of the first thing you hand her, and you’ll have a page that does real work while you go on living your life.

When you’re ready to build it, you can try GetOiling for $1 and join us at the next Weekly Work Session, where we write and build pages like this one together every Thursday at 12pm ET.