The right way to promote Young Living weight loss offers like Balance & Burn and the 14 Day Reset

Weight loss marketing is not a product launch

Let’s talk about what’s happening right now. A new Young Living product—Balance & Burn—has people buzzing because it’s being discussed in the same breath as the GLP-1 trend. When something like that hits the rumor mill, Brand Partners get excited (understandably) and do what they’ve seen done before: post the photo, blast the name, stack up the benefits, and hope people rush in.

The problem is that weight loss is personal. It’s emotional. It’s tied to confidence, health concerns, frustration, past failures, and sometimes a whole lot of shame people don’t talk about out loud. When your marketing is product-centered, your reader doesn’t feel supported—they feel targeted.

And even if someone is interested, there’s a very short list of people who will buy a brand-new weight loss product on announcement energy alone: the ones who already love Young Living and are already actively looking for weight loss support. Everyone else needs context first.

The shift that changes everything: make the person the main character

If you want better results this January, your job is not to convince people that a product is cool. Your job is to create a moment where someone thinks, “Oh. She gets it. This is exactly what I’ve been needing.”

That moment comes from context. It comes from asking better questions. It comes from giving people a clear, safe next step that doesn’t feel like they’re walking into a sales pitch.

When you lead with the person, you can still recommend products. You can still share what you’re using. You can still run a weight loss challenge. You’re just doing it in the right order—support first, tools second.

Why “who wants this?” flops in January

Most “weight loss posts” fail for one simple reason: they ask for a purchase before they’ve earned a conversation.

Think about what your audience is actually experiencing right now. They’ve got holiday hangover energy, routines are off, stress is up, and everyone is being hit with a thousand “new year, new you” messages. When you add one more product post to the pile, it blends in with every other ad.

On top of that, when you market weight loss like it’s a product announcement, you accidentally force people into a vulnerable position publicly. A customer might want help, but they don’t want to comment “yes I need to lose weight” under your photo. A lead might be curious, but they’re not going to raise their hand in front of your entire community.

So instead of asking for a purchase, you ask for a response. That’s the whole game.

Lead with a question that makes replying easy

If you want engagement, you have to lower the “response cost.” Make it easy for someone to answer without oversharing. Make it clear you’re not going to pounce on them with a pitch the second they respond.

Here are a few question starters that work well for Young Living Brand Partners in January because they invite conversation without putting weight loss on blast:

• The resolution question: “What’s one health goal you actually want to follow through on this month?”
• The focus question: “If you could improve one thing first—energy, cravings, sleep, or stress—what would it be?”
• The support question: “Would you rather do a goal with group support, or a quick 1:1 plan?”
• The friction question: “What trips you up the most—consistency, snacking, stress eating, or not having a plan?”

Notice what these questions do. They put the person in the center. They create a natural reason for you to respond like a human. And they give you information that helps you guide them toward the right next step.

Two audiences, two conversations

Here’s a mistake that quietly wrecks a lot of January marketing: trying to use the same message for leads and customers.

Your customers already know you. They’ve trusted you before. They’ve bought from Young Living, and many of them have a relationship with you that feels personal.

Your leads do not have that yet. They might be watching. They might be curious. They might not even fully understand what Young Living is beyond “oils.” If you push products too soon with leads, you don’t build momentum—you build resistance.

So in this training, we’re running two tracks on purpose:

• How to talk to leads: engagement first, trust second, next step third.
• How to talk to customers: care first, personalization second, options third.

Track one: how to talk to leads about weight loss

With leads, your goal is not “get them to buy Balance & Burn” or “get them to do the 14-day reset.” Your goal is to move them from stranger to conversation, and from conversation to a clear support path.

Leads usually need more context, more reassurance about the process, and more direct support. That’s why group events and quick 1:1 calls are your best friends in January.

Do:

• Ask a question that invites a reply (email, text, or DM) and keep it short.
• Offer a safe next step like a group kickoff call or a quick consult to build a simple plan.
• Talk about outcomes in human language: support, structure, consistency, feeling better in their body.
• Keep product talk reserved for people who indicate interest.

Don’t:

• Blast weight loss product promos to cold leads and expect conversions.
• Assume they understand Young Living, Loyalty Rewards, or how ordering works.
• Send them a long explanation and hope they self-navigate to a purchase.
• Make the first interaction feel like they’re entering a sales funnel.

If you want a simple lead script that works, it’s this: ask the question, respond to what they say, and then offer two paths—group support or 1:1 help.

Track two: how to talk to customers without making it feel like a pitch

Customers are different. They’re already in your world, which means they notice tone fast. If your email feels like a blast, they feel it. If your post feels like “I’m marketing at you,” they feel it.

That’s why the best customer outreach in January doesn’t sound like a promo. It sounds like a check-in from someone who actually wants them to win.

Do:

• Start with a simple check-in question that feels personal.
• Invite them to join you in a support structure (a group call or challenge) instead of “buy this.”
• Offer a quick plan call for customers who want personalization.
• Recommend products as tools inside a plan, not as the plan itself.

Don’t:

• Assume every customer wants weight loss content.
• Use urgency and hype as your main driver.
• Send product photos to your whole list just because you’re excited.
• Talk about weight loss like it’s a public announcement they need to respond to publicly.

When customers feel cared for, they stay engaged. And engaged customers are the ones who show up for your events, reply to your check-ins, and say yes when a product recommendation actually fits.

The cleanest way to market weight loss: build opt-in first

If you want to stop feeling like you’re shouting into the void, stop broadcasting and start collecting opt-ins.

An event is the simplest way to do this. It gives you a reason to reach out without sounding salesy, and it lets the right people raise their hands without making it awkward. You can host a kickoff call for a January weight loss support group, a “reset week” start date, or a small challenge you’re participating in right alongside them.

When someone opts in, you’ve earned the right to talk about the tools. That’s where product education belongs.

Where Balance & Burn and the 14-Day Reset fit in the bigger picture

Because our community spans multiple markets, your messaging needs to work whether someone can access the newest US release or not. That’s why we focus on the process, not a single product.

For US-based Brand Partners, Balance & Burn may be one of the options you explore with people who raise their hand and want support once it’s available. For Brand Partners outside the US, you still have strong, proven paths you can guide people toward—like the 14-day reset—without needing to contort your message around a release calendar.

The win is not “getting someone to buy the newest thing.” The win is helping someone take a real next step with structure and support, and then matching them with products that make sense for their goals, preferences, and access.

Reserve product photos and promo language for “raised hands” only

This one rule will clean up your marketing faster than almost anything else:

Product-forward messaging is for people who have opted in.

Opt-in can look like registering for your event, replying to your email, answering your question in DM, or booking a quick consult. If they didn’t do one of those, keep your public content centered on engagement and support.

That doesn’t make you “less salesy.” It makes you more effective.

How to create buy-in without making medical claims

Weight loss is a sensitive topic, and it’s also a topic where people are flooded with bold promises. You do not have to compete with that. In fact, you shouldn’t.

What Brand Partners can do is talk about the things people are actually craving in January:

• Feeling in control again.
• Having a plan they can follow.
• Getting support instead of doing it solo.
• Using products they feel good about putting in and on their body.
• Building routines that don’t collapse the second life gets busy.

When you frame your offer around support, structure, and quality tools, you stay grounded—and your message lands better with real humans.

The follow-up that keeps the momentum going

Here’s the part most Brand Partners skip: follow-up that matches the level of interest.

If someone opts into your event, they should get reminders and a clear “here’s what to expect.” If someone replies to your question, they should get a real response and a next step. If someone watches but doesn’t show up, they should get a friendly nudge that respects their time.

This is where having a system matters. When you’re trying to remember who raised their hand, who you already messaged, and who you still need to circle back to, it’s easy to default to blasting another post. That’s not a motivation problem. It’s a tracking problem.

Watch the full training replay

If you missed the live call, you can watch the complete training below. This is the perfect replay to watch if you want to market Young Living more effectively in January—whether you’re planning to support people through the 14-day reset, you’re preparing to share Balance & Burn with customers once it’s available, or you simply want a cleaner way to start conversations that lead to sales.

Make January easier on yourself

When you stop trying to sell to everyone and start inviting the right people into a conversation, everything gets simpler. You get more replies. You get better-fit customers. You feel less awkward. And the people you serve feel like you’re actually paying attention.

Want to set this up in your own GetOiling account? Start your $1 trial today and build your weight loss event funnel with a system that supports your follow-up.

Want to join us live next week? Save your seat here and get the replay delivered to your inbox each Thursday.