How to Grow Your Young Living Business Without Chasing People

More customers, customers who keep ordering, and a bigger OGV: that’s what most of us want from a Young Living business. The first advice most of us got for getting there was to make a list and work through it. If you’ve done that, you already know where it ends. Everyone you know has heard about the oils by now, and you’re out of names you haven’t already asked.

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The work you put in wasn’t wrong. Reaching out to friends and family, posting about the products you love, hosting a class and running a table at a vendor event are all real ways to meet people. Together they’re half of what keeps new people coming to you, and most of us were only ever taught that half. This post walks through the other half, why a business that runs on only one of them stalls, and what a week of both looks like when your Young Living business has to fit around a full life.

If you want the tools for both halves in one place, start your first month of GetOiling for $1. And if you’d like a hand with it, join us at the Weekly Work Session, live every Thursday at 12pm ET. Bring your questions and whatever you’re working on, and we’ll sort it out together.

The list works at first because the people on it already know you. They trust you, so when you share something you love, they listen, and some of them order. That trust is the reason your first customers said yes.

Then you reach the end of it. Your aunt already said no. The coworker you asked is with another company. And the neighbor has heard about the oils twice and changes the subject at the mailbox. The usual advice from there is to find more people and reach out to them too, and that’s where growing your Young Living business starts to feel like chasing.

The difference between chasing and sharing comes down to who raised their hand. When you’re chasing, you’re starting conversations with people who weren’t asking, and you can feel it. When you’re sharing with someone who’s already curious, the conversation is one they want to have. Your best customers come from that second group, and your first ones did too: they already knew you, so they were curious before you said a word. After the people you know have all answered, the job is making sure there’s always a new second group: people who’ve raised a hand, even a little, and have a way to keep hearing from you.

You’ll keep reaching out, and that’s good: saying hello to someone new, at your table or in a group, is how you meet people at all. It turns into chasing when you keep pressing people who haven’t shown any interest. What changes is that reaching out stops being the only thing holding your business up.

The person you’d love to share Young Living with is looking for a result: better sleep, a calmer evening, fewer harsh chemicals under the kitchen sink, a way through a dark stretch of winter. And they want it from someone they trust.

That second part matters more than any ingredient list. Most people won’t trust Young Living right away, because they don’t know it the way you do. They’ll trust it because you do, after the two of you have built some trust of your own. You’re the bridge. That’s why most people aren’t ready to order the first time they meet you, and that’s completely fine.

So when you post, talk or teach, start from what the other person is already looking for, in the words they’d use themselves. Search bars fill up with “how to sleep through the night” and “non-toxic cleaner for a house with kids,” and almost never with a bottle name. How a product is made and what certifications stand behind it are fascinating to you, and to a stranger they’re background noise. Your own credentials help once someone trusts you, as hard as you worked for them, and they’re rarely the reason a stranger starts to. What gets their attention is hearing their own problem described the way they’d describe it, by someone who clearly gets it.

This is also where your own brand comes in. When people can tell who you help and what you help them with, they start to see you as the person for that: the one who helps busy families swap out the harsh stuff under the sink, or the one who teaches simple routines that fit a real schedule. The products become part of the answer later, inside a conversation where you can ask questions and help. If you’re still working out how to say who you help, the post on writing an About Me page walks you through the words, and you can use them anywhere people meet you.

New people keep coming when two halves work together. The first half is the conversations you start: reaching out, showing up, posting, hosting and chatting at your table. The second half is something always available that people can join on their own when they’re curious but not ready to talk yet, like a free guide they sign up for or a weekly tips email, so they stay close and keep hearing from you until they are.

Most of us were taught the first half and nothing about the second, which is why growing can feel like starting over every month. Say you meet someone at a vendor event who loves what you’re sharing. They say they’ll think about it, and three weeks later neither of you remembers the conversation. The conversation went fine. What was missing was somewhere for that person to go next.

It stalls in other ways too. Posting without ever starting a conversation leaves you waiting on messages that never come, because most people need a reason to take the next step, and sometimes that reason is you saying hello first. And reaching out to person after person, with nowhere for them to go, burns you out trying to hold a hundred separate conversations with no way to keep anyone close between them.

When you run both halves, the conversations you start stop going cold, and the people who find you on their own turn into conversations of their own. Someone who’s ready today talks with you today. Someone who won’t be ready for six months has been hearing from you for six months by the time they are, and you’re the first person they think of.

A conversation that doesn’t feel pushy starts with getting curious about what the other person is dealing with. That can be as simple as replying to someone in a local group who posted about rough nights and asking what they’ve tried so far. It can be asking a friend who mentions feeling stretched thin what their evenings look like. Or it can be joining a community group and taking part in the conversations people are already having, with no link and no pitch. Every time, you’re asking questions and learning what the person wants long before Young Living comes up, if it comes up at all.

Some people would rather talk with a real person than sign up for anything online, and they’ll happily chat with you at a vendor event. Others would rather sign up for a free guide and read it on their own time first. That’s why both halves matter, and why a conversation you start is never wasted, even with someone who isn’t ready.

Two habits keep those conversations from slipping away. First, write it down while it’s fresh. Add the person as a contact in GetOiling if they aren’t one yet, then add a note to their contact card about what you talked about. Notes take voice dictation, so you can speak the note in the parking lot instead of typing it with your thumbs. Second, give yourself a to-do. The To Do section on the same contact card takes a reminder with a due date, like “check in about sleep,” so the follow-up shows up when it’s due instead of living in your head.

And when someone is ready to talk through what they want, offering a free wellness consult gives that conversation a time and a place. A booking link in GetOiling lets people pick a time on your calendar without the back-and-forth texts, and you can get a QR code for the booking link to set out at your table. If you haven’t offered a wellness consult before, the post on running a wellness consult covers how to run one.

This is the half most of us were never shown, and it’s simpler than it sounds. You need one clear next step a curious person can take when they want to hear more from you but aren’t ready to order or book a call. Usually that’s a freebie: something small and useful they get in exchange for their name and email, along with permission for you to keep emailing them.

Keep it small enough to use today, something like “Three ways to get better sleep tonight” or a simple ditch-and-switch shopping list for a healthier home. It should solve one small problem inside the bigger one your people care about, and it doesn’t need to mention Young Living at all. For more ideas, the post on Young Living freebie ideas walks through what to offer so people raise their hand.

Then give it a page people can sign up on. In GetOiling, Project Studio is where you describe what you want to offer and it builds the pieces for you. Its Free Offer Funnel builds the signup page, the thank-you page and the follow-up emails, drafted for you from what you tell it about your freebie and already connected to each other. Or you can start from a landing page, which is a simpler signup page on its own. The freebie post walks through that build.

A signup page works when people can find it, so put the link everywhere a curious person might look: your social media bio, your website menu, your business card and every piece of content you publish. GetOiling gives you the page’s link and a QR code (Get Link and Get QR Code), so you can print the code for your vendor table. Your email signature is another good spot. Set it under Contacts, then Settings, then General Settings, and it’s added to every email you send, including the follow-up emails that go out on their own. You won’t see it inside those emails while you’re editing them, and that’s normal. The post on building a link in bio page covers your bio link, and the post on getting leads at vendor events covers your table.

If writing emails sounds like a lot, there’s a done-for-you option inside GetOiling. Weekly Wellness Tips gives you a ready-made landing page that you copy into your account from a link (GetOiling calls this claiming it), plus a new series of emails each month that sends a wellness tip every Tuesday to everyone who signs up. GetOiling calls a series of emails like this a campaign. Each tip covers one topic and the product or products that go with it, and each email carries one link, on the words Get mine here, which opens Young Living’s sign-up page for your market with your member number already on it. You don’t have to write or change a word.

Each month’s tips come as a new campaign, so there are two small jobs every month. Set your landing page to the new campaign, so people who sign up from then on get the new month’s tips. Then send the new campaign to everyone who signed up in earlier months, because they stay on last month’s campaign until you do. The landing page puts a label called a tag, weekly wellness tips, on everyone who signs up, and that tag is how you send to all of them at once. The October Weekly Wellness Tips post walks through both, click by click, along with what’s in October’s tips.

Whichever you choose, your own freebie or the done-for-you tips, everyone who’s curious but not ready has somewhere to land and a reason to keep hearing from you.

Most of us don’t have hours a day for this. You might have kids, a job and a dozen other commitments, and you’re fitting your business into the margins. That’s normal, and it’s why the plan has to be small enough to keep.

Most weeks, both halves fit into a few short blocks of time. Share your freebie link a few times, in a post, in your stories or in conversation, so new people know how to stay connected. Start a few real conversations with people who might be interested, online or in person, with questions instead of pitches. Then follow up with anyone who showed interest or signed up last week.

Content feeds the second half. One longer piece a week, like a post on your GetOiling blog or a short video that answers a real question your people ask, gives you something to share now and something new people can find months from now. When it goes out, send an email about it to the people who signed up for your freebie or your tips, and invite them to hit reply. If you’re new or your weeks are packed, start with one piece a month. That’s plenty.

Keep track of it all in one place so nothing depends on your memory. After each conversation, add a note to the contact card and give yourself a to-do for the follow-up. Use tags to mark who came from where, so you can find everyone you met at the fall market when you want to invite them to something. A tag puts a contact in a group you can filter and send to.

All of it sits in the same GetOiling account: the signup page, the emails that follow, the booking link for your wellness consults, and the contact cards that hold your notes and to-dos. You get one login and one bill, and every tool in it was made for Young Living Brand Partners, so your time goes to people instead of to getting separate tools to talk to each other.

A few patterns trip up almost everyone at some point, and each one has a simple fix.

The first is only posting and hoping someone messages you. If you only create content and never start conversations yourself, you’ll wonder why nobody reaches out. People often need a reason to take the next step, and sometimes that reason is you asking how they’re doing.

The second is only reaching out, with nowhere for people to go. Personal outreach without a next step wears you out, because you can’t hold a hundred separate conversations every week. A freebie or the Weekly Wellness Tips gives the people you talk with a way to keep hearing from you.

The third is talking about products instead of what people want. Lead with what they’re looking for, in their words, and let the products come in later as part of the answer.

The fourth is sending your freebie link to someone before you’ve had a real conversation. A link supports a relationship, and the conversation is what builds it. Share it with someone after you’ve connected, and keep it in your bio and your content so a stranger who finds you can take that step on their own.

In the video, Coach Ashley from the GetOiling team walks through why the usual activities can leave you short of leads, why most people aren’t ready to buy the first time they find you, and where to share the link so curious people can find it.

The Weekly Work Session is a live group Q&A and hands-on help session every Thursday at 12pm ET. Bring your questions and whatever you’re working on. Save your spot at the Weekly Work Session.

Growing your Young Living business without chasing people comes down to running both halves: start the conversations that feel natural, and give everyone who’s curious a place to land. GetOiling also gives you a website, and you can browse a sample Brand Partner site to see a finished one. To talk it through with other Brand Partners, come find us in the GetOiling Facebook community or bring your questions live to the Weekly Work Session. Not on GetOiling yet? Start with the free Lead Generation Workshop for Young Living Brand Partners, or see what a month of done-for-you Weekly Wellness Tips looks like. Ready to put both halves in place? Start GetOiling today, $1 for your first month. If you’d rather someone build it for you, the GetOiling Concierge team can set up your freebie’s signup page and emails, and if you know what you want and need a walkthrough for your exact situation, use the Build with GetOiling form to tell us what you’re building. And if a freebie is the piece you’re missing, your next read is what to offer so people raise their hand.

Growing a Young Living business takes more than one tool: see the Tools to Run Your Young Living Business guide.