How to Get Leads at Vendor Events as a Young Living Brand Partner

Most of us book a vendor table to find customers. A fall festival or a holiday market puts you in front of more people in one afternoon than a month of posting does, and when you come home with a new kit order or two, the day was worth it. That is true as far as it goes. This post is about the part of the day we leave on the table: everyone else who stopped.

A vendor event costs real money and a real weekend: the table fee, the product you bring, the gas, the sitter, the Saturday. In return, two people become customers, and forty more sample something, ask a question, take a card and walk on. Each of those forty liked you enough to stop, each of them will see thirty other tables before the day is over, and unless something at your table gave them a way to hear from you again, they are gone by dinner. Treat a table as a list-building day and the math changes: a season of events puts hundreds of people on your list, and customers keep coming out of it for months after the tents come down. So here is the setup. The visitor puts their own name into your GetOiling account while they stand at your table. Your first message is in their inbox before they reach the next booth. And tomorrow’s reach-out is already waiting for you on a to-do list.

Prefer to watch first? Jump straight to the walkthrough video below.

Everything below runs from a GetOiling account, on any plan, with the one exception called out where it comes up. If you have an account, you can build the whole thing before your next event. If you don’t, start your $1 trial and build it alongside the video below, then bring your questions to the Weekly Work Session, live every Thursday at 12pm ET, where we help with whatever you are working on.

A bigger list. We go in for customers, and a kit sold at the table is a real customer and a good day. It is also one person. The forty people who stopped, smelled something, asked a question and walked on are forty people, and by the time you are packing up, each of them has seen thirty other tables. The table exists to meet people who are curious enough to stop, and to get their name and email in exchange for something they want, while they are still standing in front of you, so the conversation keeps going after the tent comes down. Do that at every event and the kit sales become the bonus. The list is the return.

Three things have to be true for that to work. The visitor has to be able to give you their information in the thirty seconds they are standing there. The thing you promised them has to arrive while they still remember why they wanted it. And you have to follow up, personally, within a day or two, while they still remember your face. A sign-up sheet gets you a name and an email in thirty seconds, and that is the last thing it does: a piece of paper can’t send anything and can’t remind you of anything. It waits in the pile.

So the setup has three pieces of its own. Decide what you are offering. Build what happens after the signup, so the freebie goes out on its own and the reminder to reach out lands on you the next morning without anyone typing a sheet. Both of those are done at home, before the event, which is what showing up ready means. The third part is the capture, the visitor signing themselves up at the table, and it only works because the first two are already in place.

Something they want more than they want to keep walking. The list is what you get out of it, never what you offer, because nobody at a fair signs up to be on a list. They sign up for a thing, and a few things work, alone or together.

The Weekly Wellness Tips are the easiest one. They are a weekly customer email that GetOiling writes for you. Each month’s set is posted on the GetOiling blog, you add it to your account from that post with a couple of clicks, and it goes out every Tuesday on its own. Someone who stopped at your table because the diffuser smelled good is already curious about oils, and a short, useful email every week about oils is an easy yes. If you haven’t set the tips up yet, this month’s Weekly Wellness Tips post walks you through it and gives you the signup page for it, and once they are running, your table has a standing offer that costs you nothing on the day.

A drawing works, with one caution. Enter to win a diffuser, a starter bundle, a basket of whatever you love, and the entry is a signup, which gives the visitor a reason to sign up right now and gives you a reason to email everyone on Monday, because somebody has to hear that they won. The caution is that some of the people who sign up for a free thing only wanted the free thing. The tips draw the wellness-curious, and those are the people you want, so lead with the tips and let a drawing sweeten the table. If you offer wellness scans, a free scan is a strong one too, because it books a conversation, and the conversation is the whole game. And if you have made a freebie of your own, a checklist, a room-by-room guide, a starter routine, this is where it earns its keep. We covered how to make one in Young Living freebie ideas, and a table is the best place to hand it out you will ever have.

Whatever you pick, put it on the sign, next to whatever they use to sign up (the three routes are next). People at a booth are reading signs, and a sign that tells them what they get and how to get it does half your talking for you.

Each of these lands the visitor in your contact list, marked with a tag (a label on the contact, so you can find everyone from this event later), with the same follow-up behind it. Use one, or all three at once, depending on the table and the crowd.

Your own device. A laptop or a tablet on the table, open to your landing page, the one-purpose signup page for your offer. The visitor types their name and email themselves, which means no handwriting to decode and no typing on Sunday night. From the Landing Pages list (under the Website & Blog menu), the page’s menu has a Kiosk Mode option for exactly this, a landing page left open on a device where people sign up one after another, and after each signup the page refreshes for the next person. (If your offer already lives on a page of your GetOiling website rather than on a landing page, that works too: open that page’s settings, go to Leads, and set what happens after a lead registers to stay on this page; it refreshes for the next person the same way.)

A QR code. The same landing page, opened on the visitor’s own phone. The Landing Pages list gives you a QR code for any page, ready to download, and it goes on the sign, on a card, on the banner, on the tablecloth if you like. Someone scans it while you are talking to somebody else, signs up in the line for the food truck, and the freebie is on its way before they have found their car. This route needs nothing but the page and a printed code.

A text-in code. The fastest capture at a busy table, and the one that needs the texting add-on, which gives your account its own business number. With it, a campaign can carry a keyword: when someone texts that word to your number, they are added to that campaign and tagged with the word, all on their own. (A campaign is a series of emails or texts that goes out on its own once someone is added to it; this one is built in step 6 of the setup list near the end of this post.) A sign that says text WIN to a number takes a few seconds to act on, and at a busy table a few seconds is sometimes all you get. If texting is new to you, our post on texting Young Living customers covers what belongs in a text and how permission works, and it is worth reading before you put a number on a banner.

The device and the QR code need nothing added to your account. The text-in code is the add-on, worth it if you work a lot of tables and want the fastest capture there is.

Here is the part that turns a stack of names into customers, and it is the part almost nobody builds, because it feels like something to do after the event. Do it before. Sunday night is when you have the least energy for it, and Wednesday is when the visitor has forgotten your name.

Start with a follow-up plan. A follow-up plan is a short list of to-dos, and when it is applied to a contact, those to-dos show up on your dashboard on a schedule counted from the day it was applied. Three to-dos is plenty for an event, one on day one and two on day three. Day one, reach out personally: a text or an email in your own words that says it was good to meet you at the fair and asks whether the thing you sent landed. Day three, invite them to something: your next class, a consult, a call, whatever the natural next step is for someone who stopped at your table. The same day, offer to connect on social, so they see you again somewhere that isn’t their inbox. The to-do is the whole trick. The reach-out you always meant to do after an event becomes a line on your dashboard the next morning, with the person’s name on it, and you either do it or you look at it until you do.

Then build the automation. An automation is a list of actions, and you attach it to whatever should run it. This one does two things: it adds a tag for the event, so you can find these people later, and it applies the follow-up plan. It gets attached wherever a signup can happen. The landing page, which the tablet and the QR code both use, has a setting for what to do after a lead registers, and two things go in it: the campaign that delivers your offer, and this automation. If that page is also the one you share online, duplicate it first from the Landing Pages list (the three dots, then Duplicate), name the copy for live events, and attach the automation to the copy, so people who sign up from your website or your socials never get the event follow-up. (The delivery campaign is the one that carries your offer: a short one you make yourself for a drawing or a guide, or the month’s tips campaign if the tips are your offer. Its first message goes out the moment someone joins; the next section is about that message, and step 2 of the setup list builds it.) A page of your GetOiling website has the same two choices in its settings, under Leads, if your offer lives there. For the text-in route, the keyword lives on a campaign of its own. Texting the word adds the person to that campaign and tags them with the word (the word is its own tag, separate from the event tag). That campaign’s first text is set to run the automation when it sends, which is how a text-in signup gets the event tag and the follow-up plan too. Whichever door someone came through, the event tag and the follow-up plan are on their contact the moment they sign up.

Name the tag for the season, or for the event. A tag that says fall fair 2026 tells you in April exactly who you met at the fall fair, and that is a list you will want when you plan the spring one. For the next event, make a new automation with that event’s tag and put it on the page in place of the old one; the page and the follow-up plan stay as they are.

The campaign that delivers your freebie sends its first message right away, and that message has one job beyond delivering the goods. It should be written so that the natural thing to do is reply. A person who scanned your code at 2pm and gets an email at 2:01pm that says “You’re in. The first tip lands Tuesday. What made you stop at our table today?” is a person in a conversation with you. A person who gets a polished newsletter with no question in it is a subscriber, which is fine, and a subscriber is much further from a customer than someone who just told you what they wanted.

Write the first message the way you would text a friend who stopped by your booth. Short, warm, one question. Write it as if they are going to answer, because that assumption changes every sentence. If you would rather have a draft to start from, GetOiling’s campaign creator drafts the messages for you to review before anything is created (it knows your links, your tips page included, once you have put them in AI Settings, the page where you teach GetOiling’s AI about your business; our AI Settings walkthrough, a Blueprint video and post, shows how), and Write with AI, the magic wand button inside the message editor, has an Edit existing content mode that rewrites what is already there the way you ask, warmer or shorter or plainer. For someone who came in by text, the first message is the text-in campaign’s first text, and it lands while they are still standing in front of you, so keep it to two lines, a question, and the link to your signup page, because a text list is a start and an email list is the foundation.

This is also where the offer gets delivered. A guide is a link in the first message. A drawing entry is confirmed by it. The tips start on Tuesday, and the welcome message says so. Nobody waits for you to get home, and nobody is typing anything.

A vendor table is the busiest version of this, and the same three parts work anywhere you meet people in person. At a networking breakfast, the QR code goes on the back of the card you hand out, and it lands on the same page with the same follow-up behind it. If you ever speak to a room, even a small one, the last slide is the QR code and the words from your sign, and the people who wanted more from your talk get it without queuing at the front afterward. Build the page and the follow-up once for the table, and every card, slide and sign you make for the rest of the season points at it.

This is the order that gets you set up with nothing done twice. Start with the offer; everything after it is built to match.

1. Pick the offer. The Weekly Wellness Tips if you have them running, a drawing if you don’t, a scan if that is your thing. One main offer per table is plenty, and a drawing beside it is fine.

2. Set up the landing page and the campaign that delivers your offer. A drawing or a guide gets a landing page and a short welcome campaign whose first message delivers it. The tips come with their own landing page, added to your account once from the same blog post as the month’s emails, with the same couple of clicks; the month’s tips campaign is the campaign for that page, set in the page’s settings and swapped there each month. Duplicate that page from the Landing Pages list and name the copy for live events; the copy is the one your tablet and your QR code use, so the event automation never touches your online signups. Every month, after you add the new tips campaign from that month’s post, put one message of your own at the front of it, sent the moment someone joins, that says the first tip lands Tuesday and asks a question. The tips themselves go out on their own. The campaign creator will draft the messages for you to review.

3. Build the follow-up plan with its three to-dos, then the automation that adds the event tag and applies the plan.

4. On the live-events copy of the landing page, set what happens after a lead registers: the campaign from step 2 and the automation from step 3. (For the tips, this is where you point the page at the new month’s campaign each month.) Then get the page’s QR code from the Landing Pages list and put it on the sign.

5. Decide whether a device goes on the table. If it does, open the page in Kiosk Mode and set it where people can reach it.

6. If you have the texting add-on, build a short text-in campaign: give it a keyword, write its first text to deliver the offer and ask a question, and set that first message to run the automation from step 3. Put the word and the number on the sign next to the code. Set the message to send by text only, and put the link to your signup page in it (for the tips, the tips page you share online, not the live-events copy), so a text-in signup lands on your email list too.

7. Read the first message the way a visitor will get it: send yourself a test signup from your own phone, by the code and by the word if you have it, and check that what arrives asks a question you would answer.

Then work the table. Talk to people, hand out samples, tell your story. Whether it is your first market or your fortieth, when someone says they want the tips, you point at the sign instead of a sheet, and the next morning their name is waiting on your dashboard with a to-do next to it. If the event is a class or a workshop rather than a table, our post on how to get new Young Living customers from a class or event picks up where this leaves off. And if you are new to the platform and want the wider picture, our post on everything you need to run a Young Living business in one place is the place to start.

The Weekly Work Session is a live group Q&A and hands-on help session every Thursday at 12pm ET. Bring your questions and whatever you’re working on, and save your seat here.

Fall through the holidays is vendor event season, and whether you have a table booked already or are thinking about your first one, the setup above means the names never come home on paper. The signup happens at the table. Your first message arrives before the next booth. Your reminder to reach out is waiting on your dashboard the next morning. The table fee buys you the people, and the setup is what keeps them.

Start your $1 trial, build the page and the follow-up before your next event, and bring whatever you are working on to the Weekly Work Session on Thursday. We will see you at the table.