How to Get New Young Living Customers from a Class or Event

You picked a date. You picked a few products you wanted to share. You wrote a description, you posted it, and then either nobody signed up, or registrations came in but the night-of room was half-empty, or the room filled up and a week later you still couldn’t tell whether anyone became a customer. 

Hosting a class or event that reliably brings in new Young Living customers is harder than it looks, and most of the work that decides whether it works happens before and after the class itself.

This post walks through where new customers actually come from when you host a class or event. The framing that fills the seats. The connection that gets people in the room. The follow-up that turns the people who came into customers who order. None of it requires hosting a perfect class. All of it requires planning the parts most of us are improvising. 

You can try GetOiling for $1 and have the tools you need for all of it in one place, or join us for an upcoming Weekly Work Session where we work through real Brand Partner setups together.

This post pairs with last week’s training on the events feature itself. Last week was the walkthrough of what the platform can do. This week is what to actually do with it. If you haven’t seen the events feature walkthrough yet, that’s the place to start.

Most Brand Partners decide to host a class because they have products in mind. “I want to share Thieves.” “I want to do an Oils 101.” That’s the natural starting point. It’s also why most classes don’t fill up.

People sign up for a class that promises to solve something they’re already thinking about. A class about a product they haven’t yet decided they want gets ignored. So before you decide what products to feature, decide what problem or goal the class is going to address. The product fits inside the answer.

Two examples of the same shift:

Example 1. “Lavender 101” pulls a few sign-ups from the people who already trust you. “Better Sleep Without Melatonin” pulls the moms who haven’t slept through the night in three years and the dads who keep waking up at 3am. The class still teaches lavender (and cedarwood, and vetiver, and a sleep blend), but the title and description name the thing the attendee is already trying to solve. Lavender becomes the answer to a real question, not a topic she has to be sold on.

Example 2. “Thieves Cleaner Demo” pulls a few people who already use the line. “Cleaner Home Without the Chemicals” pulls people reading labels and worrying about what’s in their cleaning products. The class still teaches Thieves Cleaner (and Lemon, and the rest of the Thieves line), but the framing makes it about a question they’re already asking, not a product they have to be talked into.

This is the work that happens before promotion even starts. Decide what problem you want the class to solve. Then write the title and description from the attendee’s point of view, not yours. They care about what they care about. We can’t assume they know what we know about wellness, or that they want to know it. The framing is what tells them you’re answering a question they already have.

The single biggest mistake Brand Partners make with events is treating them as one-offs. Plan a class. Host it. Wait three months. Plan another. By the time you’re promoting again, your audience has lost momentum and you’ve lost the easiest reason you have to talk to anyone.

Plan quarterly. Host at least one event per month — in-person or virtual, doesn’t matter which. The calendar always has a next thing.

When you have a future event on your calendar, you have something to talk about that isn’t a pitch. People respond to invitations. They don’t respond to product talk. So promote toward the next event in every direction your audience can hear you:

Promote on social. Add it to your weekly newsletter. Add your events list link (yourbusiness.getoiling.com/events) to your link in bio, your social profile bios, and your website menu. Mention it when you’re prospecting — “I have a class coming up on [topic]; want to come?”

That events list URL is the most underused asset most Brand Partners have. It’s a single link that always shows your upcoming events. Update it whenever you add an event; the link stays the same. People who saw last month’s class can come back any time and see what’s next.

Get your team involved. Don’t have a team? Invite cross-team friends, or local Brand Partners you know from convention. Social proof is huge — when someone considering a sign-up sees other people excited to attend, they’re far more likely to commit.

Sign-ups don’t equal attendance. The drop-off between “they registered” and “they showed up” is where most events lose half their potential customers.

The trick is connection.

The minute someone registers, they should get a calendar invite (GetOiling builds and sends one for you) and a confirmation email. Both of those reduce no-shows just by giving the event a real spot in their calendar.

The day before the event, send a reminder. Use field tags so the email opens with their first name and a quick personal note — “, I’m looking forward to seeing you tomorrow night.” That tiny bit of personalization is the difference between an email that gets archived and one that gets read.

For virtual events, send another reminder one hour before, with the Zoom link. People are already at their computer; the link in their inbox is what gets them to click in.

For in-person events, send a reminder the night before or the morning of (at a locally appropriate hour — not 5am). For at-home parties or smaller gatherings, here’s the trick that works almost every time: reach out personally to RSVPs and ask a small favor. “Can you bring a bag of ice?” “Can you grab some cups on your way?” Get them involved. People are far less likely to ghost when they know someone is depending on them to show up with something.

This is where most Brand Partners drop the ball. The follow-up begins inside the event itself, before the class is even over.

Before you wrap up the class or presentation, share a clear next step. Don’t leave attendees guessing about what comes next. The ideal next step is a wellness consult — a 1:1 conversation where you can actually understand someone’s specific situation and goals and recommend what fits their life. It moves the relationship from “they came to a class I taught” to “they’re working with me on their wellness.” If you’re not currently offering consults, it’s worth setting up. (And if a consult isn’t the right fit for your business, the alternative is making sure they’re subscribed to your weekly wellness tips and signed up for your next event before they leave.)

Whatever the next step is, never assume someone will follow through on what they said they’d do at the event. Well-meaning verbal commitments mean almost nothing once someone leaves the space they shared with you. Remember BAMFAM — Book A Meeting From A Meeting! Always know when you’ll meet next. That’s the move that turns “she said she’d schedule a consult sometime” into “she’s on my calendar Tuesday at 11.”

While you’re at the event itself, talk to every single person there. Learn something specific about each one. Run off to the bathroom for a minute if you need to so you can jot down notes — you’ll forget otherwise. The personal detail you collect at the event is what makes the follow-up email feel like a real message instead of a template.

Reach out individually to every person who attended within 24 hours of the event ending.

Do not rely on automation for this part. GetOiling can do incredible things to save you time — automated welcome sequences, scheduled campaigns, the whole post-event drip — but the first follow-up to an attendee is the one place mass communication is the wrong move. They were just in the room with you. They expect a real human message that mentions something specific about them.

Use a saved reply in GetOiling as a template to make the process faster. But personalize every single message before you hit send. Add the personal detail you noted at the event. Reference the specific question they asked or the thing they said they were dealing with.

A few things that work in those messages:

Skip the generic “Thank you for attending!” subject line. It signals an automated message before they open it. Use something specific to them — their first name plus a detail. “Sarah, that question you asked about your toddler’s sleep” gets opened. “Thank you for attending” gets archived.

Make the email a question. People reply to questions. Two examples that work:

“Sarah, I was thinking about what you said about being up at 3am again last night. Would it be helpful to put together a routine specifically for you?”

“Hey Mike, the thing you mentioned about your wife stuck with me. Want to grab twenty minutes on Zoom this week to talk about what might actually help her?”

The goal of every one of these messages is to move toward a wellness consult. If a consult isn’t the right fit for that person, the alternative is a phone call, a Zoom, or coffee — anything that gets a real conversation on the calendar. If they’re not already subscribed to your weekly wellness tips, offer to subscribe them as part of the message. They’ll usually say yes.

Here’s the part that’s hard to remember when you’re tired from hosting and counting how many people ordered: the biggest benefit your events bring you is exposure and trust. Sales come later, sometimes much later.

Sometimes the trust isn’t there yet. Sometimes the person isn’t serious enough about that particular topic to take a next step today. That’s a first touchpoint in a longer relationship — and the long relationship is what eventually brings them around.

If they stay in your world — on your list, seeing your weekly tips, watching your social, coming back to the next event — they get more curious. More trusting. More motivated. They might convert into your next great customer in three months, or six, or a year. The events you host are the connections that accelerate the trust building someone needs before they’re ready to sign up for and commit to Loyalty Rewards.

Host consistently, no matter how many people show up. Treat every person who does show up with care and curiosity. Let them see you’re there to help them, not to sell to them. Even if they’re not ready to start today, you’ll be the first person who comes to mind when they are.

On our most recent Weekly Work Session, we walked through this whole process — how to title and describe a class so the right people sign up, how to keep them connected so they actually show up, and what the first 24 hours after the event need to look like. If you host classes or events of any kind, the training gives you the structure to stop guessing.

The fastest way to put this in motion is to set your next event up with everything in place from the start. You can start a $1 trial of GetOiling and have your registration page, your reminders, and your follow-up tools ready before your next event is even on the calendar. If you’d rather see what this looks like before you build it yourself, join us live on an upcoming Weekly Work Session where we work through real Brand Partner setups together.

The next class you host doesn’t have to leave you wondering where the customers were. Plan around what your audience actually wants, get a future event on the calendar, make sure people show up, and follow up like a real human who was actually in the room. The customers come from the parts of hosting most of us are improvising. Plan them, and the customers come.