What One Brand Partner Built on GetOiling With Zero Experience

Somewhere right now, a Brand Partner is staring at her GetOiling dashboard thinking she needs to learn more before she can build her website. She needs to watch another tutorial. Find the right images. Figure out what to write on her About page. She tells herself she’ll get to it next week, and next week she tells herself the same thing. It’s not laziness. It’s the quiet belief that she’s not the kind of person who can build something beautiful on her own.

Paula Behrens would have something to say about that. Paula is a Brand Partner, Christian coach, ordained pastor, and Certified Aroma Freedom Technique practitioner who built her entire Young Living Brand Partner website on GetOiling—by herself, with no prior tech or design experience. And it’s gorgeous. Not “pretty good for someone who’s not a designer.” Gorgeous. The kind of site that makes you stop scrolling and actually look around.

This week’s GetGrowing Weekly Work Session was a live interview with Paula where we walked through her actual site, talked about her approach to creativity, and unpacked what it really takes to go from staring at a blank page to having a website that works, looks like you, and brings people in. Join us for a future Weekly Work Session to catch more conversations like this. And if you’ve been putting off building your own site, start your $1 trial of GetOiling—you’ll be using the same tools Paula used to build hers.

There’s a difference between a website that exists and a website that works. A site that exists has your name, maybe a photo, a few links. A site that works draws people in, helps them understand what you offer, and gives them a clear reason to stick around. Most Brand Partner websites fall into the first category—not because the tools are lacking, but because the builder got stuck somewhere between “I should do this” and “I don’t know how to make it feel like me.”

Paula’s site works. When you land on it, you know immediately who she is, who she serves, and what she offers. It’s warm without being cluttered. It’s clear without being corporate. The design feels intentional. And the whole thing—landing pages, booking, email, content—runs on GetOiling. One system, one login, everything connected.

What makes it work isn’t that Paula followed some template formula. It’s that she approached her site as a creative expression of the work she does, not as a tech project she needed to survive. That mindset shift is the thing most Brand Partners are missing, and it has nothing to do with knowing how to code or design.

A website that works does three things well. It tells someone who you are in a way that feels real. It makes it easy for them to take the next step—whether that’s booking a call, reading a blog post, or joining your email list. And it sounds like a human being wrote it, not a template. Paula’s site does all three, and she didn’t need anyone’s help to make that happen.

When most Brand Partners think about building their business online, they think in terms of tech skills. Can I figure out the builder? Do I know how to set up a landing page? Will I be able to connect my email? Those are real questions, and they matter. But they’re not the ones that determine whether your website actually feels like something people want to engage with.

The skill that matters most is creativity. And before you say “I’m not a creative person”—yes, you are. Every time you write a message to a customer that makes them feel seen, you’re being creative. Every time you describe an oil in a way that makes someone curious enough to try it, you’re being creative. Every time you figure out a new way to share what you love with someone who needs to hear it, that’s creativity in action.

The problem isn’t a lack of creativity. It’s that most Brand Partners don’t recognize the creativity they already use every day as the exact skill set they need to build a great website. Paula talked about this in our conversation—how the creative instincts that make her a good coach and a good communicator are the same instincts that made her a good website builder. She didn’t need to learn a new skill. She needed to apply the one she already had in a new place.

Think about it this way. If you’ve ever sat across from someone at a coffee shop and helped them understand why a particular oil might help them, you already know how to write a compelling product page. If you’ve ever texted a friend something encouraging that made her day better, you already know how to write a welcome email. The medium is different. The skill is the same. Your website is just another conversation—one where you get to decide exactly how you want it to go.

If creativity is the skill and the platform is the tool, what’s actually stopping people? Paula was honest about this: it’s overthinking. It’s the pressure to get it perfect on the first try. It’s the comparison trap of looking at someone else’s site and deciding yours could never measure up. It’s fear dressed up as “I need to do more research.”

Most Brand Partners who haven’t built their website aren’t lacking information. They’ve watched the tutorials. They’ve seen the examples. They know the tools are there. What they’re missing is permission—permission to build something imperfect, to put their voice out there before it feels polished, to treat their website like a living thing that grows with them instead of a final exam they need to ace.

Paula’s site didn’t happen in one sitting. She built it over time, one page at a time, refining as she went. She didn’t wait until she had everything figured out. She started with what she knew—who she was trying to help and what she wanted to say—and let the rest come as she went. That’s not a tech strategy. That’s a creative process. And it’s available to every Brand Partner who’s willing to start before they feel ready.

Here’s where the comparison trap does the most damage: it makes you think the gap between where you are and where someone like Paula is must be enormous. It’s not. The gap is usually one honest afternoon of work. One session where you stop researching and start building. One page where you write what you actually want to say instead of what you think sounds professional. That’s the distance. It’s much shorter than it feels.

You can always tell when a website was built from a checklist. The structure is fine. The information is there. But something is missing. It feels generic—like it could belong to anyone. The About page reads like a resume. The homepage says the right things but none of them land.

Then there are sites like Paula’s, where you can feel the person behind it. The language sounds like someone actually talking. The images feel chosen, not defaulted to. The whole experience feels less like a brochure and more like an introduction—one that makes you want to keep reading and come back later.

That difference comes down to one thing: the builder brought herself to the work. She didn’t just fill in blanks. She asked, “What do I want someone to feel when they land here? What would I say to this person if they were sitting across from me? How do I talk about what I do in a way that’s honest?” Those aren’t design questions. They’re the questions that make the design matter.

For Brand Partners who also offer coaching, classes, or other wellness services alongside their Young Living business, this is especially important. You’re not just selling products—you’re building relationships. Your website should reflect the way you actually relate to people, not the way a template told you to. The Brand Partners who do this well aren’t the ones with the fanciest sites. They’re the ones whose sites sound like a real person is talking to you.

One of the most practical takeaways from the conversation with Paula is how she actually approached building her site. She didn’t start with the design. She started with the questions: Who am I trying to reach? What do they need to hear from me? What do I want them to do when they get here?

Those three questions gave her a framework for every page. Her homepage answers the first one. Her services pages answer the second. Her calls to action—booking links, opt-in pages, email follow-ups—answer the third. The design came after the thinking. And because the thinking was clear, the design was easy.

This is the part that trips up most Brand Partners. They open the website builder and immediately start worrying about fonts and colors and layout. But those choices only matter once you know what you’re trying to say. Start with the message. Let the design support it. That’s what Paula did, and it’s why her site feels so cohesive—not because she’s a design expert, but because every element on every page serves a clear purpose.

If you’ve been stalling because you can’t decide on a color scheme or you’re not sure which template to start with, try flipping the order. Close the builder. Open a blank document. Write down who your site is for, what you want them to know, and what you want them to do next. Then open the builder with those answers in hand. You’ll be amazed at how much faster the rest of it comes together.

One of the things that came through clearly in the conversation with Paula is how much simpler the creative process becomes when you’re not fighting with your tools. Her site, her landing pages, her email, her booking—it’s all in GetOiling. She didn’t have to learn five different platforms or spend hours trying to make them play nice together. She opened one dashboard and started creating.

That matters more than it might seem. When you’re already doing the vulnerable work of putting yourself and your business out there, the last thing you need is a tech stack that makes the process harder. Every extra login, every extra tool, every integration that doesn’t quite work—that’s friction. And friction is where momentum goes to die.

GetOiling was built specifically for Brand Partners. Not adapted for them, not rebranded from some generic platform. Built for them. That means the tools are designed around the way you actually work—your website, your email campaigns, your booking, your customer management, your content. All in one place. All under one login. All on one bill. When the tech gets out of the way, you can actually focus on the creative work of building something that feels like yours.

If you’ve been managing your Young Living business across a handful of different tools—or if you’ve been avoiding building your site because the tech feels like too much—this is the thing worth paying attention to. Paula’s site is proof that the platform works. What she brought to it was herself.

This week’s replay is an interview with Paula Behrens where we walked through her actual GetOiling website, talked about her creative approach to building it, and unpacked what gets in the way of showing up consistently as a Brand Partner. If you’ve been stalling on your site—or if you just want to see a beautiful example of what’s possible—this one’s worth watching.

You don’t need to be a designer. You don’t need more tutorials. You don’t need to wait until everything is figured out. You need to open the dashboard, bring who you are to the page, and start. Your site doesn’t have to look like Paula’s. It just has to look like you.

If you’re ready to build your Young Living Brand Partner website in a platform that was made for exactly what you’re doing, start your $1 trial of GetOiling. And if you want to keep learning and building alongside other Brand Partners, join us for the next Weekly Work Session.