If you’ve ever sat down to write a post, send an email, or even share your story about Young Living—and felt completely stuck—you are not alone. Showing up consistently online can feel overwhelming, especially when you’re busy or not sure what to say. That’s where a swipe file comes in.
A swipe file is a simple, organized system that stores your best ideas, stories, tips, and calls to action so you can reuse and repurpose them whenever you need to create content. It’s the secret weapon that helps Brand Partners like you plan a month of posts in minutes—without having to start from scratch each time.
This week in our Weekly Work Session, we shared how to create and use a swipe file that actually works—whether you’re brand new or ready to streamline your business.
Why a Swipe File Is a Game-Changer
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If you’ve ever said, “I don’t know what to post,” “I don’t have time to create content,” or “I’m not good at writing,” this system was made for you. Most people think they need to come up with new, original content every time they want to share something—but that’s not how smart businesses do it.
The most successful content creators aren’t more creative. They’re more organized. They capture great ideas and reuse what works. That’s what a swipe file helps you do.
- Save time by reusing high-performing content
- Reduce burnout by eliminating the blank page struggle
- Stay consistent and visible without constant brainstorming
- Lead with service and education—not pressure or hype
When you know what to say, showing up feels easier. And when it’s easier, you’re more likely to do it regularly—which builds trust, credibility, and growth over time.
What to Include in Your Swipe File
Your swipe file should include any content you might want to reuse, remix, or reference later. It’s not just about what sounds good—it’s about what connects, educates, or inspires your audience.
Here are the five main types of content we recommend collecting:
- Personal stories: Share how Young Living products or the business have made a difference in your life.
- Testimonials: Gather real feedback from your customers or team to use in future posts or emails.
- Educational tips: Save simple explanations of how products work, how to use them, or wellness routines.
- Calls to action: Collect phrases that guide someone to take action (e.g., “Join the class,” “Message me,” “Try this today”).
- Common questions or objections: These make great posts because they speak directly to what your audience is thinking.
You don’t need a huge database to start. Even 10–15 pieces of content can create dozens of posts. The goal is to capture what works, not create a perfect system from day one.
How to Create and Organize Your Swipe File
You can build your swipe file in whatever format works best for you—paper journal, Google Doc, spreadsheet, Trello board, or inside GetOiling itself.
In our training, we showed how to set it up in Trello, but the system is the same no matter where you store it. Here’s how to get started:
- Pick your categories: Use the list above (stories, testimonials, tips, etc.) as a starting point.
- Create sections or columns: One for each category. This makes it easy to add ideas and find them later.
- Add your existing content: Look through past posts, texts, emails, or even team messages. Anything you’ve written that could be useful again goes here.
- Build a habit: When you hear a great story, write something you're proud of, or get a question from someone—add it to the file.
Think of this as your “content pantry.” The more you add over time, the more you have to pull from when it’s time to publish.
Real Examples of What to Add
Here are some examples of content that belongs in your swipe file. As you read, think about what you’ve already said or shared that fits these formats:
- A text where you helped someone pick their first diffuser blend
- A photo and caption from your wellness routine
- A testimonial from a team member about how oils helped with sleep
- A tip from a recent class that people loved
- An answer you give all the time when someone asks “Where do I start?”
Don’t worry about writing it perfectly. Your swipe file is for storing, not publishing. You can always polish content when you go to post it. The key is to capture it before it gets lost in your scroll.
Watch the Full Training
Want to follow along step by step? This week’s training video walks you through everything—from gathering your content to organizing your swipe file in Trello and using it to plan content quickly.
Download the Swipe File Checklist
To make it even easier, we created a free checklist you can use to build your swipe file and start planning smarter content today.
📥 Download the Swipe File Content Planning Checklist
What to Do Next
- Decide where you’ll build your swipe file (Trello, Google Doc, notebook, etc.)
- Create sections for personal stories, tips, testimonials, calls to action, and questions
- Start filling in your file with existing content from past posts, emails, or messages
- Download the checklist and watch the training for a full walkthrough
- Use your swipe file the next time you need to post—just copy, tweak, and go
You don’t need to be creative every day. You just need a system that works when life gets busy. That’s what this swipe file gives you.
Continue With This Series
🚀 Work Smarter, Not Harder
This isn’t about being perfect—it’s about being prepared. When your best content is saved in one place, you can stop guessing and start showing up with confidence. Your audience doesn’t need more polished marketing. They need real, consistent connection. This helps you deliver that—without the stress.
👉 Start your free trial here to build your swipe file and simplify content creation with GetOiling.
📅 Join us for Weekly Work Sessions to learn more systems that help you stay visible and grow your Young Living business—without burning out.
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