AI Tools for Young Living Brand Partners: What's Now Possible With a Custom AI Assistant

Think about what your website is doing right now, at this exact moment, without you. Someone found it—maybe through a search, maybe from a link you shared in a Facebook group—and they’re looking at it. They might be curious about what you offer. They might have one specific question before they’d feel ready to book a call. They might be totally new to Young Living and just starting to get a feel for whether you’re someone they want to hear more from. 

Your website says the same thing to all of them. It presents. It waits. And if what it presents doesn’t land for that particular person at that particular moment, they leave—and their question leaves with them.

That’s not a criticism of your website. It’s just a description of how websites have always worked. They’re built to broadcast information, not to respond to it. The gap between what your page says and what any individual visitor actually needs has always just been... there. Something you couldn’t do much about.

GetOiling’s new custom AI feature is designed to close that gap. It lets you build a conversational assistant—trained on your voice and your content—that can engage with visitors in a real back-and-forth, guide them toward the right next step, and connect what it learns to your contacts, automations, and follow-up plans automatically. 

We walked through a full demo in this week’s Weekly Work Session. If you’d like to see it in action, the replay is below—or you can join us live at a future session. And if you’re not yet on GetOiling, start your $1 trial here and explore the feature for yourself.

Most Brand Partners put genuine care into their websites. You’ve written copy that explains what you do. You’ve thought about who you’re talking to. Maybe you have a landing page for a wellness class you host, a booking page where people can schedule a discovery call, or a member area where your customers and team members get support. The content is there. The intent is clear.

But here’s what you can’t control: whether the right person finds the right thing at the right moment. The visitor who is ready to book a call might land on your home page instead of your booking page. The person who has a specific question about what your wellness membership covers might not find it in your FAQ—or you might not have an FAQ at all. The person who needed one more bit of reassurance before saying yes didn’t get it, because the page couldn’t respond to what was holding them back.

And this isn’t just a lost sale. In a relationship-based business, an unanswered question is a relationship that doesn’t start. Someone who leaves your site with a question still in their head is less likely to come back, less likely to reach out, and less likely to feel like you’re someone who can actually help them. That visitor who might have been a great fit for your wellness class or a long-term customer—they moved on because the page couldn’t meet them where they were.

This is the core problem: your website talks at people. It was never built to talk with them. The custom AI feature changes that dynamic fundamentally—not by replacing your content or your voice, but by giving your site the ability to respond.

The word “chatbot” carries some baggage, and fair enough—most of us have encountered the popup that appears five seconds after you land on a website, offers to “help,” and then gives you three pre-set options that have nothing to do with what you actually want to know. That scripted, impersonal experience is what a lot of people picture when they hear AI chatbot. It’s not what we’re talking about here.

GetOiling’s custom AI feature is trained on information you provide—your offers, your voice, the questions your audience actually asks, the content you’ve already created. You can type that content in directly or upload files to build out the knowledge base—existing documents, product guides, FAQs, class materials, whatever is most useful for the context you’re building for. The assistant that comes out of that training understands context, responds to what a visitor actually says, and guides them in a direction you’ve defined. It’s not pulling from the internet or generating generic responses. It’s working from what you’ve taught it, in a way that sounds like you.

What that looks like in practice: someone visits your site and starts a conversation. They share something about their situation—what they’re looking for, what they’re unsure about, what their goals are. The assistant responds with information that’s relevant to them, not a one-size-fits-all answer. It can ask follow-up questions. It can recommend a specific next step. It can collect their contact information. And it can pass everything it learns to your CRM, your automations, and your follow-up workflows—so the conversation doesn’t end when they close the window.

One thing worth noting about setup: you configure your GPT through a chat interface. You’re not filling out a complex technical form or writing code. You’re having a conversation that walks you through what you want the assistant to know and do. If the whole idea of “building an AI tool” sounded intimidating before, that detail might change your sense of it. And you can dial in how the assistant behaves—from precise and predictable for quiz or knowledge base scenarios, to more creative and conversational for open-ended lead generation. Different use cases call for different personalities.

The important thing to understand: you define the parameters. What it asks, how it responds, what it does with the answers, how it sounds—all of that reflects the logic you build in. The AI is the interface. You’re the one who decides what it knows and where it leads people.

One of the most interesting things about this feature is how many different contexts it can fit into. This isn’t a single-purpose tool. Depending on where you put it and how you configure it, it can serve completely different functions in your business. Here’s a look at the range.

On public-facing pages and landing pages. When someone lands on your site for the first time, you can give them a way to have a conversation instead of just reading and hoping they find what they need. The assistant can help visitors understand what you offer, answer their initial questions, and guide them toward the content or next step that fits where they are right now.

As its own standalone page. You can also give your GPT its own dedicated page on your GetOiling site—with its own URL, SEO settings, and social sharing settings. That means it can be discovered through search, linked to directly, and shared just like any other page on your site. A wellness quiz, a product recommendation tool, a “find the right class for you” experience—any of these can live at their own link and be found by people who are already looking for something like it.

On booking and sales pages. People who are close to making a decision often have one specific hesitation standing between them and booking. An assistant on a booking page can respond to that hesitation, answer the question that wasn’t on the page, and clear the path—without you needing to be available at 9pm to answer a DM.

Embedded on sites outside of GetOiling. If you have a presence elsewhere—a WordPress site, a standalone landing page, or any other web property—you can embed your GetOiling GPT as a popup there too. Your assistant lives in GetOiling and connects to everything in your account, but it’s not confined to your GetOiling site. The conversation still feeds back to your contacts, automations, and follow-up plans regardless of where it starts.

Inside your member area or private vault. Your customers have questions—about how to use what they’ve bought, what comes next in the program, where to find a specific resource. Most of them won’t email you to ask. They’ll just stay stuck or miss something. An assistant inside your member area can handle those questions at any hour, and flag anything that genuinely needs your personal attention so it surfaces when you’re available.

Inside a course or lesson. Whether you’re teaching a wellness class series, essential oil basics, or any other educational content, you can use the assistant as an interactive element inside a lesson—a check-in, a reflection prompt, or a knowledge quiz that, once completed, can automatically move the student forward to the next lesson.

As a lead magnet. Instead of offering a static PDF that captures an email address and not much else, you can create a short conversational experience—something that collects real context about what a lead is looking for and uses that context to personalize what happens next. More on what “what happens next” means in the section below.

These aren’t seven separate tools. It’s one feature, built to be placed wherever it’s most useful for your specific business at this specific moment. You don’t have to use it everywhere at once. Start where it would do the most good.

A conversation is only as useful as what you do with it. If someone has a thoughtful exchange with an assistant on your site and then that exchange disappears into a void—no contact record, no follow-up, no connection to anything else in your business—you haven’t gained much. This is where the integration piece becomes the whole point.

With GetOiling’s custom AI feature, you define outcomes based on what visitors share. If someone indicates they’re brand new to essential oils, they can be tagged accordingly and entered into a campaign designed for beginners. If someone signals they’re ready to book a call, they can be redirected directly to your scheduling page. The assistant evaluates the conversation and determines which outcome you’ve defined is the closest match—then acts on it. Outcomes can trigger tags, campaigns, vaults, automations, and call packages, or redirect someone to a specific page, a booking link, an external URL, or even keep them in the chat if that’s the right next step.

Here’s something worth pausing on: the conversation itself is recorded. Every exchange gets summarized and stored in the contact’s Past Actions inside GetOiling, along with a link to the full conversation. You don’t have to dig through a separate chat log or try to remember what someone said. It’s right there in their contact record, connected to everything else you know about them. When you follow up, you’re following up informed—because the platform already did the work of capturing and organizing what happened.

You also get a notification email with a summary of the conversation so you’re not waiting until you happen to open your dashboard to know something meaningful occurred. And if you want to loop the contact in on what was discussed—maybe as a recap or a reference point for the follow-up you’re planning—you can email the full conversation to them directly from your dashboard with a single click.

For brand new contacts, the assistant collects their contact information during the conversation and creates the record in GetOiling automatically. For people already in your system, the activity gets added to their existing record. Either way, the conversation feeds your CRM rather than disappearing.

And if you want to see what’s happening in real time, there’s a conversation viewer built in. You can see past conversations, review how the assistant handled different scenarios, and—when a visitor is chatting live—step in yourself if you want to. The assistant starts the conversation, but if a visitor wants a real person, they can ask for one and you can jump in directly. This keeps the human element available without requiring you to be the one who shows up first every time.

If you went looking for a standalone chatbot or AI assistant tool today, you’d find plenty of options. Some of them are genuinely capable. But adding one to your Young Living business would mean creating a separate account, learning how a new platform works, and then figuring out how to make it talk to everything else you’re already using.

Want the assistant to add a new contact to your email list? You’d need an integration—probably through Zapier or a similar tool. Want it to apply a tag based on how someone responds? Another connection to build. Want it to trigger a specific email campaign? Yet another one. And every connection you build is something you have to test, maintain, and troubleshoot when it quietly stops working three months from now.

Even experienced online business owners find this kind of setup costly in time. For Brand Partners who didn’t get into this work to become part-time tech administrators, it’s often just not worth the effort—which is why most Brand Partners don’t have anything like this at all. It’s not that the idea doesn’t appeal. It’s that the implementation cost is too high.

Because GetOiling’s custom AI feature is built inside the same platform as your contacts, campaigns, automations, and booking tools, none of that scaffolding is required. When you want a conversation to trigger an automation, you select it from the automations you’ve already built. When you want to apply a tag, you choose it from your existing tags. The feature works with everything else because it was designed to—not connected to it later through a third-party workaround.

No Zapier. No extra accounts. No praying it all stays connected. You set up the experience you want to create, and the platform handles the rest.

It’s worth being clear about what this training is designed to do—and what it intentionally doesn’t do. This session is a wide-angle view of the feature: what it is, how it works, and the full range of contexts where it can be useful for Brand Partners and wellness coaches. It’s not a step-by-step tutorial for building any single specific use case.

That’s by design. This feature has a lot of potential applications, and different Brand Partners will find different ones most relevant to where they are right now. Understanding the full landscape first helps you figure out where this makes the most sense for your particular business—and ask better questions when future sessions go deeper into specific implementations. Think of this as the orientation; the how-to sessions come next.

So if you watch the replay and find yourself thinking “I could see using this for ___”—hold onto that. That’s exactly where we’re headed.

In this week’s replay, we walk through GetOiling’s custom AI feature from the ground up—what it looks like to configure it, where it can be placed across your site, and how it connects to your contacts, tags, and automations. If you’ve been curious about any of the use cases mentioned above, watching it in action is the fastest way to understand what you’re actually working with. Come with questions—we answer them live every week.

Your website has been doing a lot of talking. This is the part where it starts listening, too. If something in this post sparked an idea for where a conversational assistant could make a real difference in your business—whether that’s a public landing page, a booking flow, your member area, or somewhere else entirely—that idea is worth exploring. Future sessions will go deeper into specific use cases so you can implement what makes sense for where you are right now.

The best way to stay connected to those sessions is to join us live every Thursday at 12pm ET. 

And if you’re not yet on GetOiling and want to dig into the custom AI feature for yourself, start your $1 trial here. 

Your website has been waiting a long time to talk back.