If you’ve ever wondered why your emails don’t seem to get the response you hoped for, you’re not alone. Many Young Living Brand Partners hit send, then wait—and what follows is silence. It’s not that your people don’t care. More often, it’s that your emails simply aren’t getting seen. They’re landing in spam, in promotions, or not displaying the way you meant them to. That’s an email deliverability problem—and solving it can make all the difference in how connected you stay to your people.
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Why deliverability matters more than design
When Brand Partners first hear about email marketing, they often think about how a message looks. Should it be branded? Should it have pictures? Should it match the style of a company like Young Living or another big brand? It’s natural to assume that “pretty” means better. But here’s the truth: pretty emails are the #1 reason many small businesses never reach the inbox in the first place.
Platforms like Flodesk and Mailchimp lean heavily on visual design. They sell templates with big graphics, multiple fonts, colorful buttons, and image-heavy layouts. This style can look attractive on screen. The problem is that inbox providers like Gmail and Outlook don’t judge emails the way a human does. To them, heavy formatting looks promotional—and that means your carefully crafted message is headed straight for the promotions tab or, worse, spam.
If you sell shoes or t-shirts, maybe that’s fine. But as a Young Living Brand Partner, you’re not in the product business the way those companies are. You’re in the relationship business. Your most valuable work isn’t showing off products—it’s showing up for people. When your email looks like a catalog, it feels like you’re talking at people. But when your email reads like a conversation, people are more likely to lean in, respond, and stay connected. That’s what keeps your deliverability score high—and that’s what grows your business.
The myth of the “newsletter”
Another common trap is the idea that your email should be a “newsletter.” Many Brand Partners come to GetOiling with a list exported from their Young Living Virtual Office. They imagine blasting that entire list with company updates, promos, and newsletters. Legally, you can contact that list. But practically, that strategy hurts more than it helps.
Here’s why: most people on that YLVO list didn’t personally ask to hear from you. They might have ordered once, years ago, through someone else. They may not even remember you. When you send a mass newsletter to people who didn’t ask for it, very few will open. That low engagement tells inbox providers that your emails aren’t valuable. The result? Your reputation as a sender drops, and even the people who want to hear from you stop seeing your messages in their inbox.
Instead of thinking “newsletter,” think “conversation.” The strongest lists are built from people who opt in directly—who raise their hand and say, “Yes, I want to hear from you.” Even if that list is smaller, it’s more powerful. A smaller, engaged list always outperforms a big, silent one. And GetOiling gives you the tools to start building that kind of list today.
Talking with vs. talking at
Pretty emails talk at people. Conversational emails talk with people. That one difference defines whether you build trust—or lose it. Here’s how you know which camp you’re in:
- If your email looks like an ad, it’s talking at.
- If your email feels like a personal note, it’s talking with.
Talking with means using simple formatting: plain text, short paragraphs, maybe one small image if it helps. It means writing the way you’d speak if you were sitting across from someone at a coffee shop. It means opening with something that feels real, not “Dear Subscriber.” And it means inviting replies—because replies are the clearest signal to inbox providers that your emails are wanted and trusted.
Think about your own inbox. Which emails do you open? The glossy promotions from a shoe company? Or the simple, personal note from someone you know? Your audience is no different. They’ll open what feels personal. They’ll ignore what looks like an ad. Deliverability follows engagement, and engagement follows trust.
Brand Partnership means you are the brand
Here’s another mindset shift that changes everything. As a Young Living Brand Partner, you’re not just promoting YL—you’re in a brand partnership with them. That means there are two brands at play: Young Living, and you. YL brings the products. You bring the trust, credibility, and relationships. The two together create growth.
If all you do is copy YL’s promos, you blur the lines. You look like corporate. But your people aren’t connected to corporate—they’re connected to you. They trust you because you’ve shown up in their life, not because of a sale in the Virtual Office. This is why your email has to sound like you. Not like Young Living. Not like a catalog. You. That’s what people will respond to, and that’s what keeps them connected for the long term.
Why formatting makes or breaks inbox placement
Inbox providers judge every message you send. They weigh how many images are included, how much code sits behind the email, what kind of words you use, and whether people open or ignore what you send. Heavily formatted emails send red flags:
- Too many images = looks like an ad
- Multiple fonts/colors = looks like promotions
- Large banners/buttons = looks like marketing, not personal
Even worse, those emails don’t always load well on different devices. Images break. Fonts shift. Buttons disappear. What looks polished on your screen may look broken on someone else’s. That’s a surefire way to lose trust. And once people stop engaging, inbox providers take note. Future emails go straight to junk.
By contrast, plain, conversational emails load on every device, look good everywhere, and make it easy for people to read and respond. They build a reputation of trust that inbox providers reward with better placement. That’s why GetOiling is built to prioritize simple, effective emails—because the way to grow your Young Living business is through relationships, not through templates that look like they came from a shoe store.
How GetOiling helps you win the inbox
With GetOiling, you don’t need to wonder if your emails are too fancy, too image-heavy, or too complicated. Our system is designed for Brand Partners like you. You get tools that support plain-text, relationship-driven emails—messages that feel like you wrote them personally. At the same time, we help you set up the technical side that inbox providers care about: domain-based emails, custom servers, SPF, DKIM, and DMARC. All the things that improve deliverability without you needing to become a tech expert.
Our team will even help you set up your custom domain and email server, so you can send with confidence knowing your messages are coming from you, not a shared pool of senders who could drag your reputation down.
The long game: why email outlasts text
Text messaging has its place. It’s a quick way to interrupt, to get attention in the moment. But it doesn’t last. Most people drop off text lists quickly, and very few stay subscribed long term. Email is different. When you consistently show up in someone’s inbox with value, they stay connected for months, even years. That’s why your deliverability matters so much. Without it, even your best words don’t get seen. With it, you build a steady presence that turns into loyalty, referrals, and sign-ups.
Practical first steps you can take today
So how do you put this into practice? Here are some simple ways to start improving your deliverability right now:
- Switch from a free email (like Gmail) to a domain-based address
- Keep your design simple—plain text, short paragraphs, one image max
- Open your email with something engaging, not just “Hi ”
- Invite replies—ask a question your reader can easily answer
- Send to the people who want to hear from you, not to everyone in your YLVO export
These aren’t complicated changes. But each one makes a measurable difference in where your emails land and how people respond.
Watch the full training replay
If you missed the live Weekly Work Session, you can watch the replay below. You’ll see how all of these ideas come together inside GetOiling, with real examples and live help.
Ready to reach more people?
Email is your most powerful tool for building lasting relationships as a Brand Partner. Don’t let poor deliverability stand in your way. Keep it simple. Keep it conversational. And let GetOiling give you the system and support you need to grow.
Not using GetOiling yet? Start your $1 trial today and discover how much easier it is to connect and grow with the right tools in place.
Want live help each week? Join the Weekly Work Session here for strategy, resources, and answers—live on Thursdays or via replay.
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