If you’ve ever had someone on your list unsubscribe just when you were starting to build a relationship, you know how discouraging it can feel. You put time and energy into writing messages, sharing updates, and sending tips—only to watch people stop opening your emails, ignore your texts, or opt out completely. For Brand Partners, this doesn’t just hurt your confidence. It impacts your ability to share consistently, keep customers engaged, and grow your business over time.
The truth is: it’s not that people don’t want to hear from you. They simply want to feel like they have control over how, and how often, they receive communication. That’s where a contact preferences page comes in. By giving every contact the ability to say, “I want this, not that,” you shift the experience from one-size-fits-all to personalized—and you keep far more people connected in the process.
This week’s GetGrowing Weekly Work Session focuses on solving this exact problem. We’ll show you how to create a communication preferences page inside GetOiling that helps you improve deliverability, reduce unsubscribes, and keep your leads and customers engaged for the long haul. Whether you’re just starting your Young Living business or you’ve been at it for years, this system will help you hold onto more of the people you’ve worked so hard to attract.
Not using GetOiling yet? Start your $1 trial today to access every tool we use in this training.
Want live help each week? Join the Weekly Work Session here to get strategy, resources, and answers—live on Thursdays or via replay.
The real problem behind unsubscribes
When someone opts into your list—whether by downloading a free resource, signing up for weekly tips, or being imported as a customer from your YL Virtual Office—you’re starting a relationship. But relationships require trust, attention, and respect. If all your messages look the same to everyone, you risk sending things that don’t feel relevant to where that person is right now.
Here’s what often happens: a contact receives a string of messages they didn’t expect, or they get more texts than they wanted, or the topics feel off base from what they care about most. Instead of thinking, “This is useful,” they think, “This isn’t for me.” And the moment someone feels like they’re just another name on your list, they stop engaging—or worse, they unsubscribe completely.
This not only reduces your reach but also hurts deliverability. Email providers notice when people don’t open your emails, delete them without reading, or mark them as spam. That lowers your sender reputation, which means even the people who want to hear from you may stop seeing your messages. The cycle feeds itself: lower engagement leads to worse deliverability, which leads to even lower engagement.
Where the problem comes from
Most Brand Partners don’t intentionally overwhelm or bore their contacts. The issue comes from the systems they’re given—or lack thereof. YL Virtual Office provides basic customer info, but it doesn’t give you direct consent to text or email each contact in the file. Facebook and Instagram make it easy to post, but they don’t help you track who’s engaging. And when you try to send the same message to everyone, you inevitably miss the mark for someone.
At the same time, compliance rules mean you can’t just assume permission to text or email because someone in your organization placed an order. You need explicit consent. Without it, you risk frustrated contacts, blocked messages, or worse. That’s why a clear, intentional process for managing communication preferences is so critical.
Why the problem persists
For most Brand Partners, the idea of tailoring communication for each person feels impossible. How could you possibly keep track of everyone’s interests, preferred contact method, and opt-ins manually? It sounds like it would take hours every week, and most of us are already stretched thin.
That’s why so many rely on generic broadcasts, single campaign tracks, or a “hope for the best” approach. Without a system that automates personalization, the problem continues. Contacts unsubscribe, deliverability suffers, and you end up putting in more work for less engagement.
How GetOiling solves it
GetOiling makes it possible to offer each contact a personalized experience without adding work to your plate. By building a simple communication preferences page, you give people the ability to:
- Choose whether they want to receive texts, emails, or both
- Select topics that interest them most, so you can send targeted information
- Opt out of specific types of communication without leaving your list entirely
- Pick a new educational topic once they finish a campaign, keeping them engaged longer
Behind the scenes, automations handle everything: applying or removing tags, enrolling contacts into campaigns, or removing them from email and text. You don’t have to remember who wanted what. Once it’s set up, the system runs hands-off—and your contacts feel valued because they’re in control of how you show up in their inbox and on their phone.
What this means for your business
When people feel like they have a say, they stick around. That means higher open rates, better deliverability, more opportunities to educate, and more chances for them to experience the products that will change their lives. Instead of losing people when they get frustrated, you’re inviting them to stay connected on their terms.
This doesn’t just preserve relationships. It multiplies opportunities. Every extra week or month a contact stays connected is another chance to share tips, offer education, and guide them toward their next “yes”—whether that’s trying a new product, joining a class, or enrolling as a Brand Partner themselves.
How the system works
In this week’s training replay, you’ll see exactly how to set this up inside GetOiling. You’ll learn how to create the page, connect the automations, and set up campaigns so the whole process runs seamlessly. Once your page is built, you can link it in your email signature, add it to campaign endings, or share it after events to capture updated preferences and keep your list healthy.
Watch the training replay
The full replay of this week’s GetGrowing Weekly Work Session will be available right here. You’ll see how to build your communication preferences page step by step, and how to connect all the moving parts inside your GetOiling system.
Ready to keep more people engaged?
It’s time to stop losing contacts unnecessarily and start building stronger, longer-lasting relationships. With GetOiling, you have the tools to make this simple, scalable, and effective.
Not using GetOiling yet? Start your $1 trial today to access every tool we use in this training.
Want to join us live next week? Save your seat here and get the replay sent to your inbox after every session.
0 Comments