How to Keep Your Young Living Customers Reading Your Emails and Texts

You want your Young Living customers to hear from you. You also don’t want to be the person whose emails get deleted unread, or whose texts feel like a knock on the door at dinnertime. So you guess. You send a newsletter, hold your breath, and watch for the unsubscribe notice. Send too much and people leave. Send too little and they forget you were ever there. There’s a better way to settle it, and it starts with asking your people one simple question: how would you like to hear from me, and about what?

Rather watch than read? Jump straight to the video.

This week’s Brand Partner Blueprint video, led by Coach Ashley, walks through a ready-made page that asks exactly that. There’s also a free bundle on this post that copies the page into your GetOiling account, along with its automations (little rules that run on their own when someone picks an answer), so you aren’t building any of it from scratch. If you’d like a hand setting it up, bring it to the Weekly Work Session, our live help call every Thursday at 12pm ET. And if you aren’t on GetOiling yet, you can start for $1 for your first month.

Most of the time, it isn’t because they’ve decided they’re done with you. It’s because unsubscribing was all they could do. Somebody who loved your Thieves cleaning tips doesn’t necessarily want three emails a week about everything else. Somebody who reads every email you send may feel crowded by a text. Somebody else would happily get one note a month and a postcard at the holidays. When the only two choices are “everything” or “nothing,” a lot of good people pick nothing.

That’s worth sitting with, because your list is one of the most valuable things in your business. A small list of people who open, read and reply will out-earn a big list of people who scroll past you every single time. Every person who unsubscribes because they couldn’t ask for less is a relationship you lost over a missing option.

You already have one safety net working for you: every email you send from GetOiling carries an opt-out link in the footer automatically, so nobody is ever stuck on your list. A preferences page gives people a gentler choice than that exit: a place to tell you what they’d like, instead of leaving.

Think of it as a short form your customers and leads fill out about themselves. Each answer tells you something you’d otherwise have to guess, and each one can kick off something in your account automatically, like adding a label to their contact record (their entry in your GetOiling contacts) or starting a series of emails. The page in this week’s bundle asks four things:

How would you like to hear from me? Email, text, both, or snail mail. People can pick more than one, and anyone who’d love a card in the mailbox picks snail mail and adds their address just below.

What are you most interested in? Wellness tips and education, product launches and promos, events and classes, business-building resources. You can rename these to fit your people. A health-nerd crowd might want hormone support, or cleaning that’s safe for pets and babies. Each topic adds a tag, which is a label on that person’s contact record, so later you can send to the people who said yes to that topic and nobody else.

What would you like to learn next? A drop-down of the email series you’ve built, which GetOiling calls campaigns: a class recording sent in a few parts, or a week of how-to emails. When someone picks one, that series starts going to them right away. Maybe it’s a NingXia Red class, maybe it’s your favorite cleaner. If you haven’t built one yet, the section below on what to offer is your starting point.

Do you want to step back from anything? “No way, I want to stay!” sits at the top, followed by out of email, out of text, or out of everything. Even here you’re giving people a softer door than the unsubscribe link, and you’ll learn exactly which channel was too much.

That last question matters more than it looks. A customer who opts out of texts but stays on email is still a customer who hears from you every week. Without the choice, that same person might have left entirely.

Texting your customers can feel like a superpower. People read texts. They also notice every single one, which is exactly why a text sent to someone who didn’t want it costs you so much trust. A text is about the most personal way you can reach someone, and that trust is hard to build back once it breaks.

The part that catches a lot of Brand Partners off guard is this: having someone’s phone number doesn’t mean they want your texts. Your Virtual Office file is full of phone numbers people gave Young Living to process an order. A preferences page asks the question directly and lets people say yes on their own terms. The page asks for a phone number too, so you can reach the people who do want texts, and here’s one thing to know: in GetOiling, a phone number someone types into a page form counts as a yes to texts, even if they ticked email. That’s why the way you send has to follow the answer they ticked.

On the sending side, every campaign in GetOiling has a “Send by” setting, chosen campaign by campaign, so you match people to campaigns. A campaign anyone can get goes out Email only, the setting that guarantees no texts. A text campaign goes only to the people who picked text or both, and that’s easy, because picking text tags them, so you send the text campaign to that tag. That’s how the customer who chose email keeps getting emails, and only emails. If you’d like help deciding what belongs in each channel, our post on what belongs in a text and what belongs in an email walks through it.

One practical note: texting from GetOiling is an add-on with its own dedicated business number. If you haven’t added it, your preferences page still works beautifully for email and snail mail, and the text options are ready for the day you do.

Remember the topics question? Each answer applies a tag to the contact. Tags are simply labels you can search and send by, so someone who checks “events and classes” gets the events tag, and when you plan your next make-and-take, you send the invitation to the people who raised their hand for events instead of your whole list.

This is where a preferences page starts saving you real time. You stop keeping track of who wanted what in your head, or in a notebook, or in a spreadsheet you swear you’ll update this weekend. Your people sort themselves, and the sorting stays current because they can come back and change their answers anytime.

It also changes how your emails feel to the person reading them. When a customer gets an email about the exact thing they told you they cared about, it reads like a note from a friend who remembered. That’s the difference between being one more message in a crowded inbox and being the person they look forward to hearing from. You become their guide toward the things they asked about, which is a much nicer seat than the person always pitching this month’s promo.

The “learn next” question is the one that turns your preferences page into more than a settings screen. It’s a menu of your email series, and every option starts that series the moment someone picks it, so a customer who’s curious about NingXia gets your NingXia series that same day, while they’re still curious.

Before you build anything, decide which resources go on that menu. A few good questions to think through:

Which topics do your customers keep asking about? A class you recorded, a seven-day series on a product line, a short how-to sequence: those make perfect options. If you haven’t built one yet, start with a single short how-to series.

Is each one set to Email only? Anyone can pick from this menu, including people who never said yes to texts, so Email only keeps every learn-next series in the inbox. Save texting for campaigns you send on purpose to the people who picked text.

How many options feel right? The menu is a pick-one drop-down on purpose, so nobody gets a pile of campaigns landing at the same time. When someone finishes one, they can come back and choose the next, and that loop can keep going as long as they want to keep learning.

Start with two. You can always add more as you build them, and two strong options beat a long list nobody reads. One clear, useful next step is what gets people to pick anything at all.

You won’t build this page from a blank screen. The resource bundle on this post brings the communication preferences page, a matching “preferences updated” confirmation page, and the opt-in and opt-out automations (the rules that switch someone’s email or text on or off when they pick that answer) right into your account.

Before you claim it, have three things decided so the setup is just plugging in what you’ve already chosen:

The campaigns you’ll offer as “learn next” options, each set to Email only. Write their names down so you can find them in the campaign drop-down when you connect the page.

The topics you want people to choose from. Keep the four in the bundle or rename them to match what you teach.

Your photo or logo for the confirmation page, so the “your preferences have been updated” screen looks like you.

The bundle gives you every piece, and linking each answer to its automation is up to you. After you claim it, open the page’s Settings, then Leads, and edit the list of answers, so “email” runs the opt-in-to-email automation (it switches email on for that person), “text” runs the opt-in-to-text automation, and so on down the list. The opt-out choices work the same way. Then add your “learn next” campaigns and send yourself a test to see everything land on your own contact record.

A heads-up on plans: topic tags and learn-next campaigns are set right on the form, so they don’t depend on automations. The opt-in and opt-out choices do run on automations, and automations aren’t included on every GetOiling plan, so on a plan without them those choices wait until you upgrade. Texting is an add-on too.

A preferences page only helps when people can find it. A few easy places to put it:

Your email signature. GetOiling attaches your signature to every email you send, so a single line like “Choose how you hear from me” puts the link in front of every reader without any extra work. You won’t see the signature inside a campaign message while you’re editing, and that’s normal.

Your welcome email. If you send new customers a welcome, it’s the perfect place to ask, right at the start.

A friendly note to your current list. Something as simple as “I want to make sure you only get what you love from me” with the link beneath it. People appreciate being asked.

And if your emails have been landing in spam or the promotions tab, our post on keeping your Young Living emails out of spam pairs well with this one. The best preferences page in the world can’t help an email nobody sees.

In the video, Coach Ashley claims the bundle, connects each choice to its automation, and sends a test submission through the finished page. It runs a little over half an hour, so grab a cup of something warm.

Questions while you build? The Weekly Work Session is a live group Q&A and hands-on help session every Thursday at 12pm ET. Bring your questions and whatever you’re working on.

Curious what a finished GetOiling site looks like before you get into settings? Take a look at a sample Brand Partner site, or browse our guide to the tools to run your Young Living business. Talk it through with other Brand Partners in the GetOiling Facebook group, or bring your page to the Weekly Work Session. Not on GetOiling yet? Get a free taste with our free Lead Generation Workshop for Brand Partners, or see a month of done-for-you Weekly Wellness Tips, wellness emails we write for you to send. Ready to set this up in your own account? Start for $1 for your first month. Rather have it done for you? Our concierge team can set things up for you, or you can work with us one on one. And for your next read, pair this with what belongs in a text and what belongs in an email.