
Get Clear on the Real Numbers
Build Smarter, Not Heavier
- Private lessons in voice and piano
- Group classes (more students, same time)
- Homeschool enrichment programs
- Seasonal workshops and camps
- Digital resources and asynchronous learning tools
- Affiliate recommendations for things I already loved and used
The Pricing Shift That Changed Everything
- Your years of experience and training
- The prep time you don’t bill for but always do
- The emotional energy it takes to show up, week after week
- The confidence and joy your students walk away with
You Deserve More—and That’s Okay
You create more when you’re not scrambling.
You serve deeper when your own cup isn’t empty.
One More Thing...

Yes — I’m a composer.
Yes — I could have written my own podcast intro music.
And no — I didn’t.
And not because I ran out of time.
I chose not to — on purpose.
🎶 I Could Have Composed It… But I Didn’t Need To
“You should write your own theme music. You’re a composer. It would be the perfect showcase.”
- To launch.
- To start connecting.
- To teach, to encourage, to serve.
🧠 Just Because You Can Doesn’t Mean You Should
To check every box.
To make it all “custom.”
✨ What This Looks Like in Your Business
You don’t have to do everything to prove you're talented.
You don’t have to build it all from scratch to make it meaningful.
You don’t have to be the composer, performer, editor, marketer, admin, AND accountant.
TL;DR (Because: real life)
🎯 If Marketing Is the Thing You Know You Need to Hand Off…

There has got to be a better way to teach music.
That’s another story.
Signs freelance teaching might be your next step:
- You’re still passionate about teaching, but totally burned out by the system
- You want more flexibility for your family, your health, your sanity
- You’re craving more creativity, freedom, or income potential
- You’re drawn to the idea of building something that’s yours

- Summer break
- The holidays
- That awkward post-recital slump
- Mid-January when everyone’s still in pajamas
Students travel, families go into hibernation mode, and suddenly your inbox is quieter than you’d like.
Should you stop marketing during these “off” times?
First: Off-seasons aren’t failures—they’re rhythms.
You’re not doing anything wrong if things slow down in July or January.
How you show up during the quiet seasons sets you up for the busy ones.
So what kind of marketing does work in off-seasons?
This is the time to show up with value—tips, encouragement, behind-the-scenes moments. Stay top-of-mind without shouting “Buy from me!”
Summer is a great time to warm up your email audience, run a simple re-engagement sequence, or share a few “what I’m working on” updates.
Plant seeds for fall enrollment or back-to-school offers. Preview what’s coming, share early-bird bonuses, and invite people to get on your waitlist.
This is prime time to refresh/redo your website, update your welcome sequence, or build out new evergreen offers. Do the foundational work now so it’s ready when inquiries pick back up.
Want some fresh eyes on your marketing strategy?
A quiet season isn’t a dead end.
It’s a window of opportunity.

Yes.
Long answer?
Absolutely—but you’ve gotta get strategic.
If you’ve ever considered deleting your Instagram account mid-scroll or felt a tiny bit resentful of having to dance, post, or film your life just to get students... you are not alone.
You don’t need to be everywhere online to build a thriving business.
Why this myth is so loud in our industry
We were trained to teach.
Hoping someone notices
Spinning our wheels trying to stay “visible”
So what does work if I’m not using social media?
✔️ Email marketing (yep!)
You don’t need a giant list—just the right people and a clear message.
✔️ Local SEO (Google-friendly content)
✔️ Local connections + word of mouth
Coffee shop flyers, community boards, PTA connections, partnerships with local schools or homeschool co-ops… golden.
✔️ Free value-packed content
Not to go “viral,” but to build trust.
And when those resources are paired with a smart CTA to join your email list? Boom. You’ve got a system.
You don’t need more followers—you need more focus.
More connection.
I help music teachers build exactly that kind of business.
Strategic. Sustainable. Soulful.
Ready to find your local edge?
It’ll show you how to spot opportunity gaps, position your business in your community, and grow without posting on every platform.
You're building a business.
And you get to do it in a way that actually works for your life.