Creating Mini Challenges to Generate New Leads + Introduce Customers to New Product

Mini challenges are one of the easiest ways to bring in new leads and help your existing customers build better product habits—without needing to create extra content.

In this week’s GetGrowing Weekly Work Session, we’re walking you through how to create and automate mini challenges that build trust, encourage product use, and keep your business growing—on autopilot.

You'll get two done-for-you challenge templates (one for leads, one for customers), plus clear steps to build and run your own challenge using the tools inside your GetOiling account.

Why Mini Challenges Work

Mini challenges are short, focused experiences designed to guide your audience through a simple transformation, new habit, or product experience.

They build trust with new leads by offering quick wins—without requiring a purchase—and they increase product usage and reorder potential with your existing customers.

New to GetOiling? You can use everything we share in this post with your own GetOiling account—no outside tools required. Start your free trial here.

What’s Included in the Free Mini Challenge Bundle

This week’s resource bundle includes two complete examples you can use or customize:

7-Day Stress Reset (for Leads)
Focuses on daily stress relief techniques—breathwork, better sleep, grounding, movement, hydration, and mindset shifts.
YL Products Mentioned: Optional—essential oils for relaxation, sleep, and stress support
7-Day Wellness Kickstart (for Customers)
Focuses on daily habits using Young Living products for hydration, toxin-free cleaning, energy, immune support, and restful sleep.
YL Products Used: Lemon Vitality, Thieves Household Cleaner, NingXia Red, Lavender Essential Oil, Peppermint Vitality

Each challenge includes:

A pre-written email campaign (Day 0 + 7 days of content)
A customizable landing page that connects to the campaign
Built-in automation to deliver everything with one opt-in

How to Structure a Mini Challenge

You can create a mini challenge in just a few steps:

Pick a topic, habit, or goal your audience wants to work on
Write short daily messages that guide and encourage them
Set up a campaign in GetOiling to deliver these messages automatically
Create a landing page that outlines the value of the challenge and applies the campaign to leads or customers when they sign up

Challenges for leads should work without requiring any product purchase—product mentions should be optional and non-essential.

Challenges for customers should include a product list on the landing page and walk them through how to use those products each day.

Watch the Training + Set Up Your Challenge

In this week’s session, we show you how to:

Build your lead and customer mini challenges
Automate everything inside GetOiling
Customize your opt-in pages to increase sign-ups
Promote your challenges and keep them running on autopilot

🎥 Watch the training replay below:

Download the Mini Challenge Bundle

Use the included templates to quickly create a challenge that builds trust, deepens product habits, and helps your audience succeed—whether they’re brand new or already ordering.

Download the Challenge Bundle

Don’t have GetOiling yet? Start your free trial here and use these exact tools to grow your business—simply and strategically.